Analyzing the Web: Marketing Style

The World Wide Web is a HUGE place! There is information going about in every direction back and forth. It can be hard to get a hold of what is essential to your business’ success. There are however, some techniques (7)you can use to make your web analyzing life a little easier! The first is Website Visibility Report Card. This diagnostic tool is very similar to Alexa.com, Compete.com, Linkpopularity.com, etc. The second is Google Webmasters Tools. This tool can tell you what’s wrong with your website, where you have broken links, where to improve on and where to add material to. The third is Google Analytics. You want to start an account on Google first, then with data given you can analyze what’s going on with your website. The fourth is Google Adwords. This is essentially huge for keyword searches and seeing how they are performing for your website. It is essential to have good keywords that are converting potential customers to your website. Very useful tool! The fifth is A/B Testing. This can be done on a site like splittestcalculator.com. It statistically tests what’s better between two things on a website like keywords, conversions, etc. The sixth is Website Optimization ROI. The ROI part stands for return on investment. This is to take assumptions, test them to see if improvements are needed on your website and to see if they will pay off for you! Clickz.com is a good site for this. The seventh is Search Engine Marketing ROI. This tool is essentially a unique calculator that takes your data that you give it from your website and calculates your ROI on your adwords campaigns and keyword advertising. My E-Commerce Teachers website I-Power does this technique! I have learned everything I know about Internet Marketing from him and I highly advise you take a look at his website. With these techniques and tools, I hope you can analyze the web a little differently and a lot better to achieve internet marketing success!

http://www.splittestcalculator.com  www.clickz.com  http://www.emarketingessentials.com

Blueprints to Website Development

Website Development is vital to any success you are aspiring to have on the internet. There are 9 phases in order for it to be as successful as possible. The first phase is Research and Analysis. This can be making marketing strategies with the marketing mix, comparing your company with others, conducting SWOT and 5C Analysis, etc. All go towards building a solid strategic plan. The second phase is a Website Plan. This is to set up objectives like a target, subscriptions, conversion rates, etc. The key to success in this is having an action plan. The third phase is to have a Domain name and Host. You must purchase a domain name, buy hosting, and make sure the domain name and hosting are mutually connected to some extent. Godaddy.com and Hostgator.com are examples of sites you can use for this. The fourth phase is Prototype Design. This is having a site map, site blueprint, wireframe, and visual layout. The fifth phase is Coding and Creating the site. To excel in this you should hire a professional programmer. You can also create your own website through sites such as Wix.com or WordPress.com. The sixth phase is Content. You can get this through your own company’s marketing team if you have one, or hiring a professional is recommended. The seventh phase is Test. Test on different platforms like computers, browsers, tablets, etc. The eighth phase is Launch. It is recommended to do a soft launch just incase you need to fix something at the last second. Finally, the ninth and last phase is Promotion. Share your URL with potential customers and send out e-mails! Link building is key! Website Development can be a complicated thing, but when put together with these essential phases done in the correct order, it can be a piece of cake!

http://www.godaddy.com  http://www.hostgator.com  http://www.wix.com  http://www.wordpress.com

C.O.N.N.E.C.T.

The title says it all! Today, I’m going to indulge and share my knowledge on social media marketing through using the key acronym C.O.N.N.E.C.T.. I’ll define each one and go into what each letter is about. The first C stands for Context. This is to be taken as to be a broader business context, what is a company’s overall audience, etc. The O stands for Online/Offline. Being smart about this is key. It is an integrated marketing communication. Complementing your social media marketing with offline and traditional marketing can work, it’s all about synergy! The first N stands for Network. This is to listen and observe, and build your presence. It’s not always the number of followers, but the quality of your relationship with them. The second N stands for Newness. This refers to giving something new, creating original compelling content and ultimately educating your customers. The E stands for Expand. The main goal of any marketing is to broaden your horizons and open outward to the world. Through social media, you can do this through advertising on Facebook, Twitter, and many other platforms to expand beyond just your friends and friends of friends, etc. The second C stands for Convert. This is essentially using social medias platforms to help create new sales. This can also be providing a call to action through your posts or tweets on these platforms. Finally, the T stands for Test. Using analytics provided by social media platforms to be able to test and perfect your overall social media campaigns. C.O.N.N.E.C.T. is a very important acronym to know in the social media marketing world, and if learned and thought out properly, you can be very successful in your social media campaigns.

http://www.facebook.com    http://www.twitter.com

E-mail Marketing Tips+

So I’m back for another ramble on internet marketing. This time I’ll talk about E-mail Marketing to be precise. E-mail marketing is a huge form of direct marketing.  It is highly targeted and extremely customizable. I have some tips(9) to be successful in the e-mail marketing world. The first one would be to develop a well thought out marketing plan. Doing this gets you started and on the way! Secondly, you want to start to expand your database. Ask anyone, anywhere if you can add them to your messaging list. You can do this through social media, face to face, at events, at work, or on other places on the internet. The next tip is to sign up a web-e-mail service. This helps you have better management over your messages being sent out, and better tracks and reach on them too. The tip after that is to abide by the rules regarding anti-spam regulations. This is very important as if these are violated, they can lead to serious consequences like big fines or even jail time. Make sure to always allow people to be able to unsubscribe from your messaging service. The next tip is to create an e-newsletter, in order to make messages more virtually appealing and more useful and informative. The next one is to make your subject line stand out. Be very specific and direct when putting this together. Making it personable is the next tip after. The tip going from there is to provide a call for action, essentially by attracting potentially customers or clients through your landing page. Finally, the last tip I’ll mention is to test and optimize key measurables such as opening rate, conversion rate, number of bounced messages, and so on. Wowza, that’s a lot of tips! I’ll stop here, hopefully you got a decent look into what it takes to be successful in E-mail marketing.

Google Ads and how to utilize them folks!

Hello everybody! I recently wanted to purchase some Google Ads, but wanted to make sure they would be effective and worth the money I would be putting into them. So I took some time and learned some great tips I’d like to share with you all. I have five tips for creating an effective pay per click Google Ad. Number one is to be targeted. Don’t make things confusing on your ad, simple is always best and a specific aim on your overall target. Number two is to stress the key benefit. On the ad, make sure to give them a major reason to but. It won’t sell itself, help it out! Number three is to provide a call to action! Prompt the potential customers/buyers to act and click on your ad. Number four is to put the keyword of your business in the display URL. How else would they be able to search for you and find you without it? Finally, number five is to take visitors to the landing page. This isn’t always the home page, but rather the page of greatest interest. Follow these tips and I can assure you, that you will have great success with your Google Ad.

Making good things happen with SEO

Today I have crucial information on online marketing. There is a crucial method to doing superior in the marketing world. This method is called SEO. SEO stands for search engine optimization. It is a process that deals with optimizing the content of a website to get a preferred rank on search engine results pages, etc. In order to be able to do this for your site, you must follow some rules. The biggest ones by far have to be being “user” friendly with useful content and being “search engine” friendly. There are many lessons to fully optimize SEO on your website, I’ll only go through one right now. Researching the competition. This is a huge lesson to learn and follow. You can achieve this by going to Google.com and researching the competition of your own business. This will also allow you to see which websites compete for the same phrase, if your competition optimized their website for search engines at all or similarly ,and how many results are showing when searching. SEO, if optimized properly, can be your best tool when coming to online marketing perfection.

If you want to compete, go to Compete.com

Well hello there, it’s me again! I told you I’d be back and I have another great online marketing tool I want to rave about. It is Compete.com. Compete.com is a very crucial site with lots of positive information for your website. It shows you what big sites like Google and Bing are saying about you. This is extremely important information for your website as everyone out there of course has their own opinion about their own website, but having information from outside sources/references on your site is huge! It is unbiased information and will give you lots of feedback on what you are doing great and what you need to improve on or change and ultimately compete with similar websites that could be your rivals or competition potentially. Estimated traffic on your website is also given, and it can tell you other websites traffic too. This tool is very helpful, especially if you want to stand out from your competition in the online marketing world!

http://www.Compete.com

Marketing with Alexa.com

Online marketing has come a long way in a relatively short period of time. More and more people are turning to the web to do their shopping and make their purchases. So it is essential that business’ go online too. As I’ve learned throughout my studies that there are many research tools you can use to excel in online marketing. One of them is Alexa.com. This is sought to be the best tool out there. Alexa.com tracks and provides your website with an estimated traffic rank. This is very crucial as you want to see if you are reaching a good amount of people. It also tells you your website’s rank based on the estimated traffic. Knowing your websites approximate rank on the internet is key to exceling in the online business world and valuating your websites information altogether. All of the information given by Alexa.com is estimates and not concrete data, but gives you a good idea of the numbers you are getting. I find this tool very useful.

http://www.Alexa.com